Pa. County’s Lawsuit Says JUUL Aggressively Marketed E-Cigarettes to Teens

NORRISTOWN, Pa. — A Pennsylvania county has sued JUUL Labs Inc., accusing it of aggressively marketing its e-cigarette products to teenagers, causing them to become severely addicted to nicotine and exposing them to numerous health risks.

In a Nov. 4 complaint filed in the Montgomery County (Pa.) Court of Common Pleas, District Attorney Kevin Steele says JUUL targeted youths via a massive online and social media campaign which included paying social media “influencers” to promote their product and sponsoring launch parties and events.

“Taking pages out of the tobacco industry’s playbook, JUUL crafted its entire marketing strategy around unethical practices …